Denny Hamlin spoke out Wednesday about the amount of money NASCAR drivers earn in comparison to other leagues like the NBA and NFL. Since 2001, tracks have received 65 percent from rights fees while teams earned 25 percent with NASCAR getting the last 10. The deal NASCAR currently has with Fox and NBC lasts through 2024 and is estimated at more than $8 billion.
Similarly to how athletes in other sports rely on endorsements, race teams are largely fielded by way of sponsorships, which account for roughly 75 percent of their income. In this silly season, there are still big name drivers like , and Kurt Busch without homes next season largely due to money and sponsorship issues.
“The pie has to be shifted for sure,” Hamlin said to NBC Sports at a charity event Wednesday morning to promote International Walk to School Day with sponsor FedEx. “The TV dollars coming into NASCAR is higher than it’s ever been, but we’re seeing fewer and fewer teams, and it just can’t survive. So it economically doesn’t make sense. The pie, the amount of TV money that the race teams share, has to go up, in my opinion.”