Amazon Prime Day is revered by online shoppers everywhere, as they take advantage of great deals from the giant retailer, deals that are only available if you’re an Amazon Prime Member.

According to a survey from National Today, 44% of Americans are already Amazon Prime members, 83% of which plan to take advantage of Amazon Prime Day, and 41% of non-prime members plan to sign up for Amazon Prime just so they can participate. Overall, 59% of Americans will take part of Amazon Prime Day!

National Today further breaks down the most shopped categories for Amazon Prime Day:

#1: Toys and kids’ and babies’ items (25%)
#2: Electronics, computers, and office tools (22%)
#3: Clothing, shoes, jewelry (15%)
#4: Beauty and health items (12%)
#5: Movies, music, games (9%)
#6 Books (5%)
#6 Home, garden, and tools (5%)
#7: Sports and outdoor equipment (3%)
#8: Restaurants, foods, and grocery items (2%)
#9: automotive and industrial equipment (1%)
#10: Handmade items (1%)

Further survey results reveal that 8 in 10 Americans regularly shop on Amazon, while 46% say they shop on Amazon frequently. 33% say they use it occasionally, 10% say rarely, and 11% never do.


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