It may not be a stretch to suggest that Saturday’s Bellator MMA NYC card from Madison Square Garden just might be the company’s all-in moment.
Despite years of success matching faded names in creative bouts on Spike TV (to the tune of monster ratings), Bellator MMA president Scott Coker consistently maintained that pay-per-view wasn’t in his company’s future. Until it was, of course.
Over the past year, Bellator’s model slowly began to change the more it was able to lure former UFC fighters that were much closer to their primes than previous acquisitions. Suddenly, Coker’s idea of presenting huge cards “with something for everyone” has become more of a reality.