Lonzo Ball, the most well-known prospect in the 2017 NBA Draft, is not considered an endorsement prospect by the only three shoe companies that matter in basketball: Nike, Under Armour and Adidas.

A report from says the three apparel companies will not do business with the Ball family. It appears LaVar Ball, Lonzo’s father, is the reason. The most notorious quote in basketball for the past five months has stymied his son’s short-term earning potential by turning his family name into its own corporation. LaVar Ball has been pushing his Big Baller Brand for months, hoping to create a billion-dollar enterprise .

Consequently and unfortunately, Lonzo Ball became as famous for his dazzling game (he is still in the mix to be the No. 1 pick in this June’s draft) as his father’s almost-daily quotes on everything from college basketball to Charles Barkley to shoe companies to his belief he ‘would kill’ Michael Jordan in one-on-one .


Read more at CBS Sports



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